Hipsters in Ugg boots

I wonder how many things that aren't currently "cool" to enjoy will become cool once they're vintage. My theory is that a lot of vintage stuff is only cool because enough time has passed for people to forget why they originally disliked them. Then when it becomes too generic the second time, it gets abandoned because it's no longer ironic.

Prediction: In another twenty years (because it has to be at least twenty), hipsters will be wearing Ugg boots and listening to Bieber.

Advertising

Growing up, I was always fascinated by the way that certain fashion brands printed their logos onto their clothing in giant letters, and how a lot of people who wore those clothes would shame others who didn't. I realized the companies came up with a way to cheat their consumers which is so underhanded (and unfortunately clever): They achieve more than free advertising. They actually reach a point where their customers pay to advertise for them.